Responsibilities

Bitwarden is hiring a Senior Customer Marketing Manager to build and lead our customer marketing program to drive customer engagement, adoption, retention, and expansion. You will own customer advocacy, lifecycle marketing, onboarding and adoption content, customer communications, customer events, and the Customer Advisory Board. It's a rare opportunity to build the customer marketing foundation at a company with millions of users who love and contribute to the product.
As the first end-to-end customer marketer at Bitwarden, you'll set the strategy and execute. You are a hands-on customer marketing leader who can turn strategy into scalable programs, partner across Customer Success, Sales, Product, Marketing, and Operations, and use data to continuously improve lifecycle programs and customer communications.
Bitwarden is an all-remote team, and we’re looking for someone located in the U.S. We do not offer visa sponsorship at this time.
Partner with leadership and cross-functional stakeholders to define the quarterly goals and objectives for the customer marketing function
Based on the defined goals, map and own the customer marketing strategy, execution plan, and KPIs to measure success
Lead lifecycle marketing from onboarding through renewal and expansion, including building trigger-based campaigns in HubSpot with Customer Success and Operations
Own the customer advocacy program, including developing a library of case studies, testimonials, videos, and quotes across key business segments, industries, and regions
Develop customer relationships and grow a network of advocates and speakers for sales conversations, strategic events, custom content, and media engagements
Manage customer communications, including product announcements, newsletters, and educational content to drive awareness, adoption, and expansion
Create and maintain onboarding and adoption materials, such as admin guides, rollout kits, and videos that clearly illustrate the value of Bitwarden
Own customer events strategy and execution, including webinars, customer meetups, and customer programming at industry events
Own and grow the Customer Advisory Board, including planning and running sessions, coordinating Bitwarden executives and presenters, and driving member engagement

Senior Customer Marketing Manager at Bitwarden · LumiJobs

Senior Customer Marketing Manager

Responsibilities

Company

Bitwarden

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