Own CTV Go-to-Market Across Segments

Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers

Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video

Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.

Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.

Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.

Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.

Drive Strategic Leadership Within Product Marketing

Lead high-priority, cross-functional initiatives within the PMM organization

Raise the bar on launch rigor, commercial accountability, and GTM excellence

Mentor and influence across PMM and cross-functional stakeholders

Contribute to flagship company narratives, major launches, and industry moments

Product Marketing Lead – CTV

Responsibilities

Qualification

Required

Benefits

Company

Smartly.io

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